A spoon pauses over a glossy scoop as laughter drifts from a nearby bench. The scene feels familiar — except the eater beams rather than hesitates. No-guilt ice cream has a way of doing that: it asks for enjoyment first, judgement later.This isn’t a manifesto. It’s a small consumer shift. Shoppers are choosing frozen treats that promise pleasure with fewer pangs of regret — lighter textures, mindf...More