The Influence of Red Christmas Customs on the Image of Santa Claus
In New York City, the internationally recognized image of Santa Claus dressed in red—a portrayal deeply ingrained within the 'Red Christmas' tradition—continues to dominate festive marketing and media channels. This iteration, notably popularized by Coca-Cola's advertising campaigns since the 1930s, has shaped the modern conception of Christmas celebrations in the Western world and beyond.Coca-Col...More
loading...