The same slice of cinnamon raisin bread turns into almost two different foods once you spread butter on it versus cream cheese. Neuroscientists argue that the brain is not reading a fixed “cinnamon raisin” signal; it is recomputing flavor based on the fat, water, and aroma chemistry in each bite.Flavor is a multisensory construct built from olfaction, taste, and trigeminal touch, integrated in the...More