Why Gray Undertones Signal Luxury
Under a gallery lamp, a smoke-gray wool coat makes a better case for luxury than a loud scarlet one. Quiet wins first. By lowering chroma while retaining variations in lightness, gray-undertoned color lets the eye register weave, pile, and finish rather than merely absorb a high-intensity signal. The surface speaks.Brightness is not innocent. High-chroma hues seize attention because the visual sys...More
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