How Gucci Made a Bit Mean Luxury
A steel bar across leather did something few logos can: it made utility look like pedigree. In Gucci's hands, the horsebit, drawn from bridle hardware, became less an ornament than a compact social signal, fastening the language of the stable to a loafer made for city pavement. That was the gamble.The trick was not decoration but translation. Gucci placed the double-ring-and-bar device on footwear...More
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