Sealed-Cup Tea's European Test Market
Sealed cups on European counters now do more than hold tea: they operate as retail laboratories, where a drink born on an island has made sweetness, texture, and camera-ready packaging measurable commercial variables. The first sale is only the probe. Each customization choice turns a familiar drink into a live test of what local customers will pay to display.This is not a tea craze; it is a distr...More
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