Pantone Forecasts Mood, Not Mandates
Not a command. Under showroom lights, Pantone swatches for New York Fashion Week sit less like orders than weather vanes, registering cultural pressure that designers may read, resist, or recut into silhouette, surface, and retail language. The cards do not govern closets.The forecast matters because it remains incomplete. Color forecasting is a market signal, not a finished product, and its value...More
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