Why a Brief Runway Show Shapes a Season
The hem arrives first. Under white runway light, a cropped jacket, a bare shoulder, or a shoe with an unfamiliar toe shape can compress months of commercial intent into seconds. Cameras turn that fragment into evidence, and the fashion system starts pricing, copying, and distributing the signal.The show is not the market; it is the market's advance notice. Buyers read silhouettes against wholesale...More
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